The Power Of Print

Print continues to thrive as an effective communication tool for businesses of all shapes and sizes*.

Our team at Lundie are experts in all things print and design. Like many designers, nothing excites us more than a great piece of print design.

“I still love the smell of a freshly printed piece of work,” says Lundie’s Creative Director, Peter Morse.

Print is so appealing with such abroad range of uses and materials. It is not just restricted to ink on paper.Some recent specialist print projects have included branding; golf balls for Rockstone Surfacing and Fire Door Gap Testers for the British Woodworking Federation promoting their national campaign Fire Door Safety Week.

As well as these more specialist print jobs we deal with day to day brochures, training documents, product labels and educational prospectus; utilising various specialist finishes such as Foiling, Spot UV finishes and Soft touch, matt and Gloss laminates.

Modern digital print suites and litho printing technology produce higher quality images, larger formatting, full bleeds and pristine colours. And you don’t need to break the bank to reach your target audience with print. Even the smallest businesses can benefit from carefully targeted campaigns; not everything is about bulk print runs anymore – research from Nielsen Catalina Solutions (NCS) details that for every £100 spent on magazine ads they deliver extra sales of £394*.

Not only do Lundie create stunning designs, we can handle the whole process through print specs, artwork, proofing, sign-off and delivery. Using our network of approved print suppliers, we are able to secure the most cost-effective prices for our clients. Lundie are the perfect one-stop solution for your company’s print and design requirements.

*To learn more about the British printing industry visit the British Printing Industries Federations website.

Let us help you – as we deal in print on a day to day basis we can some time forget that not every one has the same passion and won’t know some of the print related terminology. With this in mind we have put together a list of terms associated with print, which might be useful for you to know.

Litho Printing is a form of printing created in 1796 which uses printing plates to apply inks to paper. Considered to have a higher quality finish with rich,dense colour and detail. Cost effective on higher run projects.

Digital printing is used for fast, shorter high quality print runs on smaller budgets. Essentially digital printers are large industrial quality laser printers.

Bleedis the excess area around a printed design that needs to be trimmed. This allows for designs to be printed flush to the edge of a sheet of paper without misalignment.

Crop or trim marks are lines at the corners of a printed design to indicate where the paper needs to be cut.

DPI (Dots Per Inch) Resolution, also referred to as an images resolution, is the number of dots used to build up a section of an image; this can greatly affect the quality of print.

CMYK is the main colour setup for most print runs which uses Cyan, Magenta, Yellow and Black layering to build-up a finished image.

RGB is the colour arrangement used on computer monitors which must be converted to CMYK during the print process. RGB colours tend to be brighter and more vivid than CMYK.

Pantone/Spot Colour. If you require your corporate colours to remain 100% consistent then a Pantone should be used/referenced. Pantones are pre-mixed colours with a universal code that can be chosen from an archive.

GSM is the Grams per Square Metre measurement that dictates the thickness of paper. i.e. 60gsm is very thin and light in weight whereas 400gsm is a thick paper, like thin card.

Proofing is the checking process used before sign-off to ensure a print run is entirely accurate before processing the full run.

Coated paper prevents ink from sinking into the paper, this produces sharper and brighter printing for a professional and corporate finish.

Uncoated paper allows for ink to sink in creating a softer, more organic finish. Great for more artistic and trendy projects with an overall warmer tone.

Soft Touch is a coating process that creates a velvety texture on stock for a luxurious finish. This usually has no gloss or sheen.

Spot UV adds a clear shiny finish to a specific area to draw attention to a certain element. Great for adding a touch of class to a deluxe print run.

Foiling works in a similar way to Spot UV and allows you to add a touch or shine to specific areas of a print run for a premium finish.

Embossing is a process that allows for text or graphics to be raised off the stock. This can also be applied in reverse and is called debossing.

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