Bruck Payne Associates are a Swindon based company, providing business coaching on a one to one basis and facilitating bespoke organisational development group workshops for executive, director and middle management teams to manage the introduction of major new cultural change programmes as well as the implementation of values into realistic behaviours that organisations rigorously adopt into every aspect of business life.
The pattern of connected dots used within the branding visually communicates the themes of positive psychology, personal development and networking. We decided to create a pattern using connecting dots which reflects the importance of networking and learning from others. It also illustrates movement, when applied different parts of the pattern can be shown and this communicates the goal of developing skills and personal progression. Overall we believe we have produced a brand Identity that feels engaging, dynamic and modern.