Lundie shortlisted for Website of the Year
Back in 2014 when we created the first adaption of a website for the BMF’s Youth Recruitment Campaign we never thought that two years later we would have created a national youth recruitment campaign, Builders Merchant Careers, with a dedicated website that would be shortlisted for Website of the Year at this years (2016) Trade Association Forum Awards.
In the summer of 2015 to coincide with the end of the school year, BMF launched a dedicated Builders Merchant careers website showcasing opportunities for young people. Young, talented people are vital for the merchanting industry to thrive in the future.
Many of the current industry leaders joined straight out of school, but merchanting has been overshadowed by other more glamorous sectors such as IT, media and retail. The site is aimed at encouraging young people to consider the range of careers offered by merchants and building material suppliers. Supported by other industry bodies as well as the Department of Work and Pensions, this is the first imitative of its kind designed to attract more young people in to the sector as this and many other industries struggle with this issue.
Details of career and salary prospects, a route-map with guidance on different ways to enter the industry and live job vacancies are included on the site. The site was urgently needed, and has had an immediate positive effect with thousands of users since its launch. It is designed primarily with a 16-20-year-old audience in mind, but also appeals to parents, careers advisors and BMF members. The budget was tight, but the investment has created a site which is bright and vibrant to appeal to the main target audience and the text is uncluttered and clear. The average user spends between 2 and 3 minutes exploring the site – when compared to the claim that web analysts voice that users will leave a site within 15 seconds if there is nothing to grab their attention instantly.
The site is fully responsive and optimised for viewing on any device and the collapsible menu improves the user experience by making the site easy to navigate on smaller screens.
Links to social media channels are also included. Eye-catching images complete the look and quotes from young people with videos describing how they have come to work in the industry and why they love working there. The new website is rapidly becoming the ‘go to’ resource for anyone interested in finding out more about working within the industry with BMF’s members able to post job vacancies in order to find bright, new talent to work within their organisations. The site is supporting the future of the industry and making a positive difference.